There are plenty of surprises to come over the next 12 months that “won’t stay” encrypted “for long,” teases Ruslan Legenzov, head of the King Billy Casino subsidiaries, on what the future may hold for us after having recently reached a “huge milestone”.
This saw the group King Billy’s partners, the company’s affiliate program, exceeds the 10 million euro mark in commissions paid to its affiliates.
After praising the achievement of the company’s relatively short history, Legenzov explained what it feels like to get there and the challenges that have been overcome to get there.
“Reaching the $ 10 million commission mark means the world not only for my team and I in King Billy’s affiliate department, but for everyone in our organization,” he explains.
“Reaching eight figures in four years may sound like hockey stick-like growth for a start-up, but I assure you it hasn’t been easy at all.
“When you are a young casino operating in such a competitive industry, the challenges are many and not just related to the limited budget as one might suppose. One of the biggest hurdles is building the best reputation possible in the shortest possible time.
“Reputation is built through player communities and forums and, of course, rewards. We may be proud of our goal of 10 million euros, but at the same time, we are also proud of our affiliate program’s rewards at the most prestigious trade shows in the industry, including having been shortlisted 3 times in the SBC Award. “
Before going on to explain what the secrets of King Billy’s success have been so far: “King Billy’s success began long before our casino was launched and has since cemented itself,” continues Legenzov.
“What we did, even before day one, was realize that in an area where new casinos are sprouting up like mushrooms after the rain, the only way to be successful is to differentiate yourself.
“So in our case, the ‘do or die’ attitude has been replaced, if you will allow me the pun, by the ‘differentiate or die’ attitude that permeates the entire structure of our company.
“It’s not just the affiliate department that brings services to our businesses, rarely or never seen in the industry. We try to differentiate ourselves, even in the avatars of our agents, who must follow the tradition of King Billy and his kingdom.
Previously, Legenzov had spoken to CasinoBeats of jubilance amid the return of physical events, ahead of the SBC Barcelona summit in September, many of which subsequently took place in the ensuing period.
In conclusion, the head of King Billy’s subsidiaries reviews the months that followed, is cautious about the period ahead and looks at what the group has in store for us as we prepare to enter 2022.
“Well, that looks like a Scottish shower, doesn’t it?” The last time we spoke, the waters were warm, or you could even say warm, and then the fourth pandemic wave fell like a bucket of frozen water on all of us, ”he concludes.
“Unfortunately, King Billy, along with many other brands, were forced to cancel their participation in the Malta Sigma show and, at the moment, the situation for iGB London, in February 2022, seems rather blurry.
“Having said that, I must admit that I am optimistic by nature and look forward to growing both as a person and as a member of the King Billy family. There are surprises coming from the Kingdom in 2022. , which will not stay “encrypted” for long. We will keep you posted soon.