King empire

King Von’s Estate, OTF and EMPIRE release “What It Means To Be King”

The King Von estate partners with Only The Family and EMPIRE to create What it means to be kinga tribute to Von’s legacy. What it means to be king is a labor of love that brings together unreleased songs from the artist’s production. It’s packed with fiery bars and gripping stories that have earned it a devoted following, but it also hints at some of the avenues it might have explored had it had more time. Many of the people who know Von best contributed to the album, including longtime Chopsquad collaborator and producer DJ, his “twin” Lil Durk, and fellow O’Block natives like Boss Top and DqFrmDaO, as well as street rap heroes like 21 Savage, Moneybagg Yo, G Herbo and others.

Previously, the video for King Von’s recently released track “Don’t Play That” ft. 21 Savage was shared by his estate. “Don’t Play That”, the title track from Von’s upcoming album What it means to be king album, slated for March 4, has garnered over 1.4 million Apple Music streams, over 1.2 million Spotify streams and over 1.1 million views on YouTube in just 24 hours after its release.

King Von has a wild day of mobbing with his crew and bonds with his friend to cross town and the studio before meeting 21 Savage and fleeing in a vehicular chase in the song’s animated video. Atop Kid Hazel’s buzzing pace, the visual matches Von’s hyperactive delivery and 21 Savage’s grim deadpan delivery. The video follows the announcement last Friday of Von’s upcoming posthumous album. What it means to be king.

You can see the new video below.